Nantahala Outdoor Center's largest retail location, NOC Gatlinburg is located at Light #10 in downtown Gatlinburg, TN, at the entrance to the Great Smoky Mountains National Park. The 18,000 square-foot multi-story retail complex features a 25-foot climbing wall, swinging bridge, a kid-friendly "bear cave" and all of the hiking and backcountry camping gear you will need to outfit your next Smokies adventure. Stop by and discover our professional guided hikes and hiking packages! If you are looking for items to remember your Smoky Mountain vacation by, stop in to grab National Parks tees, curated items by local artisans, or to grab a photo with our 8+ foot-tall friendly bear! NOC Guides are equipped with knowledge of area hiking and sightseeing adventures and ready to walk you through proper gear selection and additional planning for your trip by our in-house experts. Between Memorial and Labor Day, don't forget to ask them about whitewater rafting trips on the local Pigeon River with Nantahala Outdoor Center (booking in our store can save you up to 20%)! NOC also offers whitewater rafting available on multiple Southeastern Rivers; so come out and visit one of our renowned Outposts located across the Southeast! We welcome you to experience the Leaders In Outdoor Adventure since 1972. If you are looking for a place to stay, ask our Guides about what lodging discounts are available. While you’re here, discover our locally made jams, jellies, honey to BBQ and hot sauces. These tasty locally-made items are sure to be a hit with your friends back home. If you are looking to outfit your next hiking and backcountry adventure, NOC Gatlinburg offers a large selection of outdoor wear & gear to prepare you for many scenarios. Shop top brands like The North Face, Kuhl, Columbia, Patagonia, Keen, Hoka, Astral, Oboz, Olukai, Chacos, Nemo, MSR, & Osprey.

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1138 Parkway , Gatlinburg , TN 37738