Everything You Need to Know About the 2023 Jeep Invasion in Pigeon Forge

Jeep lovers, this one is for you. Come out and see some Jeeps with some great mods and meet some dedicated Jeep owners at the 2023 Great Smoky Mountain Jeep Invasion!

 What is it?

Jeeps are everywhere! Of course, the event features nothing but Jeeps, but lots of Jeep enthusiasts and owners come to Pigeon Forge meet the others and get ideas for their Jeep.  The event will feature an array of over 250 national, regional, and local Jeep accessory vendors. Last year, some 43,000 spectators and 20,000 display Jeeps attended the event. Awards and cash drawings are up for grabs for participants as part of the Show and Shine competition.

The Great Smoky Mountain Jeep Invasion also hosts a charitable occasion benefiting Smoky Mountain Service Dogs, an organization dedicated to supplying disabled veterans with service dogs. Thus far, a sum of $100,000 has been contributed to support veterans in need.

When is it?

August 24 – August 26, 2023. It will run from 9 a.m. to 5 p.m. every day.

Where is it?

The Great Smoky Mountain Jeep Invasion will take place both inside and outside of the LeConte Center in Pigeon Forge.

How much is it?

Adults (13+): $18/day
Children (6-12): $8/day
Children (5-): Free

Tickets are sold at the door. No advance tickets.

Where do I park?

Parking is free at the Municipal Parking Lot (located between the LeConte center and the Island). Additionally, there is a new parking lot across from the LeConte center on Jake Thomas Road with a pedestrian bridge connecting to the event.

For more information and FAQs, please refer to the 2023 Jeep Invasion website.

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